Radio Mirchi, Bangalore went on air yesterday and being a summer intern here, I had the opportunity to be part of their historic moment. The first song played was A.R.R.'s “Vande Mataram" and the first jock-talk that followed it went something like:
“The time is six minutes past 8 PM
The date is 17th April 2006
The place is Bangalore
and India's No.1 Radio station, Radio Mirchi is here!!!
(Loud cheers in the background)
Radio Mirchi 93.3 FM, Sakkath Hot Maga”
I was one among those standing in the studios and giving those loud cheers. It was an emotional moment for many of them as their months of hard work finally bore fruition. They have a challenging few months ahead as they try to establish themselves in the third biggest media market in the country.
All the best Radio Mirchi. Rock on!!!
“The time is six minutes past 8 PM
The date is 17th April 2006
The place is Bangalore
and India's No.1 Radio station, Radio Mirchi is here!!!
(Loud cheers in the background)
Radio Mirchi 93.3 FM, Sakkath Hot Maga”
I was one among those standing in the studios and giving those loud cheers. It was an emotional moment for many of them as their months of hard work finally bore fruition. They have a challenging few months ahead as they try to establish themselves in the third biggest media market in the country.
All the best Radio Mirchi. Rock on!!!
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