There are times when I feel really lucky for having made it to this place. Some of the people I have met here have inspired and motivated me to bigger things. The Professor who handled Business to Business (B2B) marketing for us is one among them. This post is a dedication to him and all such good Profs in this country.
I still remember the first class. Even as the people were all just settling in the class, we saw this tall guy going about setting up his things. My first thoughts were one of skepticism – doesn’t seem right; must be yet another of those 'globe' profs! And then he began to speak. There are a few prof’s who speak really well but really don’t have much substance and then there are some who know their stuff but are not really able to get it across to the students. Very rarely do you find a Prof who knows his subject and is able to communicate it in a way that even the least inclined student gets interested and learns something. For once, all those guys who always considered marketing as ‘globe’ shut up. For once, we knew what case analysis really meant. For once, here was a Prof who was teaching us what was exactly happening in a corporate scenario and how to handle it. For once, we were spellbound!
The best part about the classes was the light-hearted manner in which he narrated certain mistakes made by himself/his colleagues at work. And also the humble, polite manner in which he answered the silliest of questions on and off the class. Every class of his was filled with immense takeaways and as I just said, solutions to tight situations a manager might find himself/herself in when they start working tomorrow. Over the course of twenty sessions, he has introduced a structured thought process in us and Iam really happy to say that I can approach any case much better now. Above all, it has got me totally involved in marketing all over again.
Thank you sir! It's truly been one helluva course. Hope you continue to enlighten the future batches of IIM Indore (and other schools) for a very long time to come.
5 comments:
Another reason to miss france! :)
luv this line.................and u thought marketing was globe!!
You bet man. There's NOBODY to beat him. Substance, class, delivery and humility... a package all in one.
I still remember one particular class when I had read a case three times and half of the class was clueless about it. He started asking people to take sides and 10 people before took one - mostly because they didnt analyse it properly - and I, the bold one, took another side. Then he said: Yes, now you are the guy. In the next class, give me a complete logic, analysis and numbers supporting your statement. I freezed coz you know good he is. Thankfully, he took a break and that part never happened. But I read the case twenty times alrite.
Mohan Kuruvilla Rox !!! I have a colleague from office who has done his MBA from Ohio Manipal Institute of Mgm in Bangalore and guess who taught them B2B marketing, Mohan Kuruvilla himself.
Trust me, if any of your batchmates actually land up with a B2B marketing job, they'll surely have fond memories of him.
Cheers.....Jam
True..Kuruvilla rocks..There is no one better than him to take Sales& Distribution, B2B. What a humble guy yar he is!!!! I must have drowned him with my questions in his session, but he never hesitated to answer even my silliest questions....really a great person.......
its 2017 and kuruvilla sir taught us at IIM vizag
it was a BLAST .... he is the best teacher ever ...
i was also quite fortunate to be amongst his liked students :)
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